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DIGITAL TWINS

DIGITAL TWINS

YOUR PRODUCT'S VIRTUAL DOPPELGANGER

DIGITAL TWINS

SPECS


TYPE: VIRTUALIZATION

TOOLS: UNREAL ENGINE, BEAMFORGE

TAGS: PRODUCT, MARKETING

CATEGORY: SIMULATION

DIGITAL TWINS

ADVANTAGE THROUGH VIRTUALIZATION

GERMAN VERSION HERE

HOLISTIC APPROACH

The lights shown (© by SLV) are not just CGI, but were completely virtualized. All relevant physical properties were simulated: light output (lumen), beam angle (half-power angle and field angle), light temperature (in Kelvin), joint kinematics, material properties and color(s) were transferred to the digital doubles. In the last step everything was brought to life with UNREAL ENGINE and BEAMFORGE.

SUSTAINABLE USE

The process not only resulted in detailed CGI videos and stills (as with standard visualizations), but also became the foundation for interactive real-time applications and VR experiences , in which the customer can dynamically configure and try out the products.

If properties on the physical product change, these can be transferred directly to the virtual double. It becomes a true digital twin that accompanies the entire life cycle of a product.

WHAT IS A DIGITAL TWIN?

The term Digital Twin describes a virtual real-time representation of a (real) object. The virtual doppelganger not only imitates its visual appearance, but also simulates relevant physical properties and functions down to the last detail (e.g. aerodynamics of flying objects, centrifugal forces of a roller coaster, statics and stability of buildings, etc.). The concept was introduced by NASA in 2010 when optimizing spacecrafts.

In the meantime, the digital doppelgangers have found their way into many areas: During construction and facility management, elements of buildings are digitally mapped, e.g. to monitor their maintenance requirements, industrial plants are operated using sensor-supported, digital twins and critical traffic situations are simulated and defused before they arise.

100% DIGITAL

Content for all channels: The digital twin is also a central building block in everyday product communication: Virtual photo shoots, stagings, CGI stills, animations and product videos for social media, your homepage and print as well as tutorials and interactive instructions can be created purely digitally.

Interactive configurators and VR experiences, ideal for the showroom or trade fair appearance, round off the spectrum and create immersive encounters with the product. In this example, the customer can experience live how light and space interact with each other. All products can be tried out and experienced functionally just as extensively as with real product samples.


01

HOLISTIC
All attributes matter: Digital Twins go far beyond the visual representation. All relevant product features and functions are virtualized.

02

SUSTAINABLE
Unlimited source for content: Digital Twins are ideal for continuously generating content of your products for all channels (video, social media, print, homepage, etc.).

03

FUTURE-PROOF
Endlessly expandable: If your products change, this development can be traced over the entire product life cycle on the Digital Twin.

04

DYNAMIC
Experience photorealistic 3D live: Your customers can experience and configure virtual products in real-time. Via VR, AR or on the screen.

05

UNRESTRICTED
No secrets: Nord XR always delivers 3D content in open formats so that you and your agencies can use the content without restrictions.


EN_BEAMFORGE

NORD XR develops Augmented-, Mixed- and Virtual Reality applications with BEAMFORGE, our proprietary XR SDK, which we have been developing since 2017 and whose range of functions we are continuously expanding.

As an Unreal Engine based, multi-platform development framework for real-time configurators, VR experiences, virtual presentations, interactive animations and high-end CGI stills, BEAMFORGE has everything you'll ever need for immersive product communication.

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