TOOLS: UNREAL ENGINE, BEAMFORGE
TAGS: PRODUCT, MARKETING
ADVANTAGE THROUGH VIRTUALIZATION
GERMAN VERSION HERE
The lights shown (© by SLV) are not just CGI, but were completely virtualized. All relevant physical properties were simulated: light output (lumen), beam angle (half-power angle and field angle), light temperature (in Kelvin), joint kinematics, material properties and color(s) were transferred to the digital doubles. In the last step everything was brought to life with UNREAL ENGINE and BEAMFORGE.
The process not only resulted in detailed CGI videos and stills (as with standard visualizations), but also became the foundation for interactive real-time applications and VR experiences , in which the customer can dynamically configure and try out the products.
If properties on the physical product change, these can be transferred directly to the virtual double. It becomes a true digital twin that accompanies the entire life cycle of a product.
WHAT IS A DIGITAL TWIN?
The term Digital Twin describes a virtual real-time representation of a (real) object. The virtual doppelganger not only imitates its visual appearance, but also simulates relevant physical properties and functions down to the last detail (e.g. aerodynamics of flying objects, centrifugal forces of a roller coaster, statics and stability of buildings, etc.). The concept was introduced by NASA in 2010 when optimizing spacecrafts.
In the meantime, the digital doppelgangers have found their way into many areas: During construction and facility management, elements of buildings are digitally mapped, e.g. to monitor their maintenance requirements, industrial plants are operated using sensor-supported, digital twins and critical traffic situations are simulated and defused before they arise.
Content for all channels: The digital twin is also a central building block in everyday product communication: Virtual photo shoots, stagings, CGI stills, animations and product videos for social media, your homepage and print as well as tutorials and interactive instructions can be created purely digitally.
Interactive configurators and VR experiences, ideal for the showroom or trade fair appearance, round off the spectrum and create immersive encounters with the product. In this example, the customer can experience live how light and space interact with each other. All products can be tried out and experienced functionally just as extensively as with real product samples.