J/LR – CAR CONFIGURATOR
ADVANCED VEHICLE CUSTOMIZATION
GERMAN VERSION HERE
A configurator was implemented for promotional events that makes vehicles virtually experienceable and customizable. On the basis of original CAD production and design data, a real-time 3D simulation of the SUV was developed, which in terms of visual quality reaches the level of images from sales brochures.
Thanks to our in-house XR development platform BEAMFORGE, the virtual configurator could be easily expanded to include existing product videos and other media content from the manufacturer, which simply float freely in the room and can be activated by the viewer if desired. The result was an extraordinary, interactive encounter with the vehicle that goes far beyond the possibilities of traditional vehicle presentations.