J/LR – CAR CONFIGURATOR
INTERACTIVE PRODUCT CUSTOMIZATION
GERMAN VERSION HERE
A configurator was implemented for promotional events that makes vehicles virtually experienceable and customizable. On the basis of original CAD production and design data, a real-time 3D simulation of the SUV was developed, which in terms of visual quality reaches the level of images from sales brochures.
Thanks to our in-house XR development platform BEAMFORGE, the virtual configurator could be easily expanded to include existing product videos and other media content from the manufacturer, which simply float freely in the room and can be activated by the viewer if desired. The result was an extraordinary, interactive encounter with the vehicle that goes far beyond the possibilities of traditional vehicle presentations.
What is a VR configurator?
A VR configurator is an interactive marketing tool that can be used by customers to easily configure products and select and experience product features such as color, surface materials and accessories in Virtual Reality. But it is also a helpful tool in product development, which can accelerate the design cycle and the development of products within a distributed workgroup. Various social functions and connectivity features can be used to connect designers with decision makers worldwide in real time.
Whether you want to use our configurators to bring your services closer to potential customers and to help them select the product that best suits their wishes and requirements or to accelerate development processes: Our VR configurators give you the freedom to make your products customizable and tangible. Everywhere!
Showroom, POS, Trade Fair or Online?
No matter where and how you use our VR configurators, we offer the right solution for all platforms. Whether via VR headset, on the screen, completely online via Pixel Streaming or alternatively as a 360-degree solution. Thanks to BEAMFORGE, our XR development framework, we can adapt your configurator for all platforms, to guarantee maximum accessibility to your products.
If you have any questions about how we can implement and use VR configurators and/or virtual showrooms ideally for your company and products, just get in touch. We are happy to present example projects in our VR showroom on-site or at your location.