VIRTUAL PRODUCT CUSTOMIZATION
TYPE: VR CONFIGURATOR
TOOLS: UNREAL ENGINE, BEAMFORGE
TAGS: CONFIGURATOR, EXPERIENCE
CATEGORY: DIGITAL MARKETING
FOR VR AND DESKTOP
GERMAN VERSION HERE
Our configurator makes vehicles, buildings, yachts etc. virtually tangible and customizable. Based on original CAD production and design data, we create interactive real-time 3D presentations which, in terms of visual quality, reach the level of sales brochures and high-end advertising videos.
Thanks to our in-house XR development platform BEAMFORGE, VR configurators can be easily expanded with existing product videos and other media content. The viewer can activate them on request and navigate their UI intuitively. We create extraordinary, interactive encounters with products that go far beyond the possibilities of traditional presentations.
WHAT IS A VR CONFIGURATOR?
A VR configurator is an interactive marketing tool that can be used by customers to intuitively configure products and experience features such as color, surface materials and accessories in Virtual Reality (or alternatively on-screen). But it is also a helpful tool in product development, which can accelerate the design cycle and the development of products within a distributed workgroup. Various social functions and connectivity features can be used to connect designers with decision makers worldwide in real time.
Whether you want to use our configurators to bring your services closer to potential customers and to help them select the product that best suits their wishes and requirements or to accelerate development processes: Our VR configurators give you the freedom to make your products customizable and tangible. Everywhere!
SHOWROOM, EXPO OR ONLINE?
No matter where and how you use our VR configurators, we offer the right solution for all platforms. Whether via VR headset, on the screen, completely online via Pixel Streaming or alternatively as a 360-degree solution. Thanks to BEAMFORGE, our XR development framework, we can adapt your configurator for all platforms, to guarantee maximum accessibility to your products.
If you have any questions about how we can implement and use VR configurators and/or virtual showrooms ideally for your company and products, just get in touch. We are happy to present example projects in our VR showroom on-site or at your location.